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Design @ Bosch
In my role as a UX Specialist, I developed the designs of new measuring tools built for North American customers. I did this through an iterative, user-centered approach that helped change the perception of Bosch's product line.
I led international teams in UX workshops, interviewed 50+ professional construction workers, sketched hundreds of concepts, built and tested prototypes, and refined 3D designs in collaboration with an international team of designers and engineers.
Redesigning the Bosch Point laser
Redesign the existing laser level to instill trust in the product's reliability and increase adoption in the US market
Original
New
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A Global Collaboration
Design
Engineering
Marketing
Design
I was responsible for leading the design process, facilitating UX workshops, user research, and creating 2D + 3D designs.
Our Process:
1. Understand the Context of Use → 2. Synthesize into Requirements → 3. Design Exploration → 4. Concept Testing → 5. Design Refinement
1. Understand the Context of Use
I interviewed construction workers on site to observe and hear about their experiences using the tool.
2. Synthesize into Requirements
I led workshops with engineering, marketing, and design to synthesize the raw qualitative data into findings and design requirements.
Preferred methods of analysis:
- Affinity mapping
- Continuum mapping (2x2)
- Frequency mapping
Design of a new durable product line
I applied this design approach to redesign multiple tools and create a unified style
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